Welsh Company Withdraws Products Amid TikTok Shop Fake Prompts

An entrepreneur from Wales, Lucie Macleod of Hair Syrup, reports fake versions of her haircare products being sold on TikTok Shop, which has impacted her sales and customer trust. She criticizes the platform's easy seller approval process and the difficulty in removing counterfeit listings, prompting her to shift sales to more traditional retailers. Experts warn about the dangers of counterfeit products and the need for better platform safeguards.