Steven Bartlett Drops AI for LinkedIn, Bets on Human-Written Content

FlightStory stopped using AI for LinkedIn posts after spotting sloppy AI output; human-written posts now outperform AI and carry more emotional resonance, leading Bartlett’s team to write all social copy themselves. AI remains in other FlightStory work—editing and new formats like Behind The Diary and Steven’s World—while the company pursues more raw, human-focused content.