"Skittles Sparks Controversy with 'Black Trans Lives Matter' Packaging Partnership"

Skittles is facing backlash after partnering with GLAAD and altering its packaging to include messaging such as 'Black Trans Lives Matter'. The limited edition Pride Packs, which deviate from the brand's signature color wheel, have received criticism on social media for what some perceive as inauthentic "woke" marketing. This is the fourth year Skittles has collaborated with GLAAD to support the LGBTQ+ community. While the standard Skittle packaging is still available, the Pride Pack series is sold at selected retailers.