Pokémon Expands U.S. Footprint with Excell Brands Acquisition

The Pokémon Company International agreed to acquire Excell Brands, a leading U.S. distributor and category management provider for trading cards and collectibles. The deal, expected to close after regulatory approvals, deepens a long-running partnership as Excell Brands’ largest U.S. distributor, and will invest in Excell’s capabilities while preserving its independent approach. Both companies celebrate 30th anniversaries this year and emphasize trust and shared values as they start a new chapter.