Kodak Revives Its Brand
TL;DR Summary
Kodak, historically known for its film and photography products, has reinvented itself through brand licensing, especially in South Korea, where its logo is now a popular fashion statement on apparel and lifestyle products, driven by nostalgia and the 'newtro' trend, despite its decline in traditional photography markets.
The Kodak Brand Gets a Second Life The New York Times
Reading Insights
Total Reads
0
Unique Readers
1
Time Saved
7 min
vs 8 min read
Condensed
97%
1,533 → 47 words
Want the full story? Read the original article
Read on The New York Times