Did Rolex's 2025 Risk Pay Off?

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Source: Gear Patrol
Did Rolex's 2025 Risk Pay Off?
Photo: Gear Patrol
TL;DR Summary

Rolex took a significant risk in 2025 by releasing the Land-Dweller, its first integrated-bracelet watch in decades, featuring a revolutionary new movement called Dynapulse that offers greater precision and efficiency, marking a bold move for the brand.

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