Subaru BRZ Pricing and Market Outlook for 2026
TL;DR Summary
Subaru has discontinued the base 'Premium' trim of the BRZ due to low sales, leading to a higher starting price of over $37,000 for the remaining trims, making it less affordable for entry-level buyers and marking a significant price increase since its debut.
- Nobody Bought the Base Subaru BRZ, So Now It’s Gone The Drive
- SUBARU OF AMERICA ANNOUNCES PRICING ON 2026 SUBARU BRZ Subaru U.S. Media Center
- Subaru's Lineup Is Getting More Expensive in 2026 Motor1.com
- Can Subaru’s Enthusiast Sports Car Still Deliver on Its Affordable Image? Gear Patrol
- How Much Is the 2026 Subaru BRZ? Cars.com
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