Pope Leo Breaks Tradition with White Sox Cap at Chicago Event

TL;DR Summary
Pope Leo XIV was seen wearing a White Sox cap, boosting the brand's visibility and turning him into a style icon, with viral moments and increased social media attention highlighting the influence of celebrity fashion on brand recognition.
- What happens when the pope wears your hat? The New York Times
- Pope Leo breaks from papal dress codes — with a White Sox baseball cap CNN
- Chicago Prepares for a Big Pope Party The New York Times
- Pope Leo Sells Out US Event Clashing With Parade on Trump's Birthday Newsweek
- Whole new ballgame: Pope Leo to deliver message at White Sox park in Chicago USA Today
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