NBA All-Star Ratings Peak at 15-Year High as NBC Takes Over

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Source: The Hollywood Reporter
NBA All-Star Ratings Peak at 15-Year High as NBC Takes Over
Photo: The Hollywood Reporter
TL;DR Summary

NBC’s first NBA All-Star Game since 2002 drew 8.8 million viewers across NBC, Peacock and Telemundo, the largest audience for the event since 2011 and up 86% from 2025, aided by a revamped USA-vs-World format and an Olympics lead-in; Anthony Edwards was named MVP.

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