"Women's NCAA Championship Draws 18.9 Million Viewers, Outperforms Men's Game"

The women's NCAA championship game outdrew the men's title game for the first time, with an average of 18.9 million viewers, marking the second most-watched non-Olympic women’s sporting event on U.S. television. The audience for the women’s game peaked at 24.1 million during the final 15 minutes, and the in-home audience has steadily declined annually due to cord-cutting. The growth in viewership is attributed to the quality of the product and increased exposure, with the women's game benefiting from the rise of social media engagement and audience interest in women's sports overall.