"Streaming History: Chiefs-Dolphins Game on Peacock Sets New Record"
TL;DR Summary
The recent streaming-only NFL playoff game on Peacock drew in 23.0 million viewers, indicating a potential shift towards more streaming-only games in the future. As sports rights fees continue to rise, broadcasters are faced with the challenge of extracting revenue from viewers who are not accustomed to paying for what they've enjoyed for free. This trend may lead to more playoff games behind paywalls, potentially impacting viewer engagement and the league's reach.
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