NCAA's $2.8 Billion Settlement Transforms College Sports

The NCAA's landmark settlement allowing direct payments to student-athletes and distributing $2.8 billion in NIL backpay from 2016 has been approved. UK Athletics, led by Mitch Barnhart, views this as a significant step forward, emphasizing their commitment to remain competitive despite increased expenses of $20-30 million annually. The university plans to adapt by increasing scholarships, participating in revenue sharing, and ensuring fair NIL deals, with support from the SEC and new oversight measures.