Kyrie Irving Inks Long-Term Partnership with ANTA for Shoe Deal

Kyrie Irving has signed a five-year endorsement deal with Chinese sportswear brand ANTA, becoming the Chief Creative Officer of the company. The deal allows Irving to recruit and sign players and collaborators, and bring manufacturing to the United States. The partnership will also facilitate the launch of ANTA x KYRIE Youth Basketball Camps globally. Irving's first signature shoe with ANTA is expected to be released in early 2024. This comes after Irving's split with Nike following his controversial tweet containing anti-Semitic tropes. ANTA has over a dozen NBA players, including Klay Thompson, wearing their shoes.