"Assessing the Impact: Peacock's Exclusive NFL Streaming and Its Implications for Fans and Businesses"

NBC's streaming of the Chiefs-Dolphins playoff game on Peacock was deemed a success based on viewership and internet usage numbers, but the crucial metric of how many people paid for Peacock specifically to watch the game has not been disclosed. This number is essential for NBC to determine the impact on Peacock's subscriber base and whether streaming-only playoff games will be pursued in the future.