"Peacock's NFL Playoff Game Shatters Streaming Records"

NBC's decision to exclusively stream the NFL Wild Card game on Peacock set a record as the largest-ever streaming audience for an NFL game, with 23 million viewers. The move, which saw a surge in signups and first-time users for Peacock, may mark a pivotal moment in TV history, indicating a potential shift towards streaming platforms for live sports events. While traditional broadcast TV remains the foundation of the NFL's media rights deal, the league is open to exploring additional revenue streams through streaming platforms, reflecting the changing viewing habits of audiences.