"2024 IMSA Rolex 24: Excitement Builds for Daytona's Sports Car Racing Spectacle"

The International Motor Sports Association (IMSA) is gaining popularity with its annual Rolex 24 At Daytona endurance race, featuring high-tech hybrid Grand Touring Prototypes (GTP) and a diverse array of GT machinery from 18 car manufacturers. The event attracts top racing talent from various disciplines, including IndyCar and Formula One, and is seen as the Super Bowl of IMSA racing. With increasing interest and fan attendance, IMSA is experiencing a surge in popularity and recognition within the auto industry, signaling a positive trajectory for American sports car racing.