"LeBron James and Bronny Collaborate on Exclusive Fanatics Trading Card"

LeBron James has signed a multiyear trading card partnership with Fanatics Collectibles, which will feature a 1-of-1 card with images of himself in his high school uniform and his son, Bronny, in his USC Trojans jersey, along with dual on-card autographs. The card will be part of the 2023-24 Bowman University Chrome Basketball set. This partnership marks a shift from James' previous collaboration with Upper Deck. The announcement comes after a James "Triple Logoman" card sold for $2.4 million and one of his rookie cards sold for $1.8 million at auction.