"IMAX and AMC to Screen NBC's Paris Olympics Opening Ceremony Live"
TL;DR Summary
NBC will broadcast the 2024 Paris Olympics opening ceremony live on over 150 IMAX screens in the U.S., marking the first time the event will be shown in this format. The ceremony, set to take place on July 26, will feature a unique flotilla down the River Seine in Paris. IMAX's success with special programming like "Dune: Part Two" suggests that the Olympics coverage could attract moviegoers to its theaters. IMAX stock has risen, and analysts believe it is undervalued, with potential for growth.
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- AMC scored with Beyonce, Taylor Swift; now they will broadcast Olympic events Fox Business
- AMC clinches deal with NBC to show live Olympics coverage in theaters MarketWatch
- Imax Will Show Paris Summer Olympics Opening Ceremony in Deal With NBC Variety
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