Disney's Toy Story Football Game: Quizzes, Alternate Presentations, and Gen Z Marketing

Allstate is testing a new sponsorship approach by replacing traditional commercials with football trivia questions from Allstate during the streaming of an NFL game featuring the Jacksonville Jaguars and the Atlanta Falcons. The game will be streamed on Disney+ and ESPN+ and will feature Pixar's "Toy Story" characters emulating the real-life gridiron action. The trivia questions will be integrated into the game breaks, allowing Allstate to reach the audience without disrupting the content. This innovative approach reflects the growing trend of finding alternatives to traditional commercial breaks in streaming services.