"Robert Kraft's Super Bowl Ad: Inspiring Action Against Hate with MLK Speechwriter"

Robert Kraft's Foundation to Combat Antisemitism will feature a Super Bowl ad with Clarence B. Jones, a former advisor to Martin Luther King, Jr., to raise awareness about antisemitism and the importance of opposing it. The ad aims to connect antisemitism to other forms of racism and comes at a tense moment in Black-Jewish relations in the United States. The Foundation hopes to build bridges and subdue hate through the ad, which is part of a larger campaign to call attention to antisemitism. Additionally, other ads premiering on Super Bowl weekend will call attention to the Israeli hostages in Gaza.