"Taylor Swift's Impact on NFL Fashion Designer Kristin Juszczyk"

Kristin Juszczyk, known for her custom game day looks, revealed how Taylor Swift and Brittany Mahomes ended up wearing her custom Chiefs coats, which has since changed the trajectory of her career. Taylor and Brittany wore the jackets to a Chiefs game, braving the cold in the custom designs featuring the players' names and numbers. The viral moment led to a licensing deal with the NFL for Kristin to use their logos in her designs, and she credits Taylor for single-handedly catapulting her career.