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Walmart Teams Up with MLS to Engage Young Soccer Fans Ahead of 2026 World Cup

1 min read
Source: CNBC
Walmart Teams Up with MLS to Engage Young Soccer Fans Ahead of 2026 World Cup
Photo: CNBC
TL;DR Summary

Walmart and Major League Soccer have announced a multiyear partnership to boost soccer's popularity in the U.S., especially ahead of the 2026 World Cup, with Walmart becoming an official sponsor and integrating soccer into its marketing and retail platforms, including advertising, content creation, and a dedicated soccer shopping hub.

Topics:sports#business#fanbase#mls#partnership#soccer#walmart
Share this article
  1. Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom  CNBC
  2. Walmart eyes Gen Z and millenials through a deal with the red-hot MLS ahead of the 2026 World Cup  Seeking Alpha
  3. Walmart signs multi-year partnership with Major League Soccer  TipRanks

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