UFC to fund a $60m White House spectacle for 250th anniversary
TL;DR Summary
The UFC plans a June 14 White House event to mark America’s 250th anniversary, with an estimated $60 million spend described as a long-term investment for earned media rather than profit; corporate partners are expected to offset about $30m. The event would host around 5,000 spectators on the South Lawn and about 80,000 more at the Ellipse, while bouts are not yet confirmed though several big-name fighters have shown interest.
- UFC to spend around $60m on White House event BBC
- UFC says it won’t profit from White House event that could cost 'upwards of $60M' Fox News
- TKO Expects $60M Bill, No Profit From UFC Event at White House Sportico.com
- TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play The Hollywood Reporter
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