"Tiger Woods Unveils Sun Day Red Brand in Partnership with TaylorMade"

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Source: The New York Times
"Tiger Woods Unveils Sun Day Red Brand in Partnership with TaylorMade"
Photo: The New York Times
TL;DR Summary

Tiger Woods has introduced his new brand, Sun Day Red, in partnership with TaylorMade Golf, marking the end of his 27-year deal with Nike. Sun Day Red is positioned as a lifestyle brand appealing to both sports fans and non-athletes, offering apparel and shoes, including a red polo shirt with a tiger logo. The brand's design language is said to be distinct from Woods's previous sponsorship deal, and the red color holds significance for Woods due to his mother's Thai heritage.

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