NBC’s NBA All-Star return blends nostalgia with a streaming push and global format

NBC brings the NBA All-Star back to its broadcast network with nostalgia-driven branding (1990s era visuals and interviews) while expanding Peacock exclusives and adopting a Team USA vs World format to attract younger viewers; the plan includes faster pacing, extended post-season–style timing, and enhanced production (50+ cameras, new On the Bench and Courtside Live streaming) to create a modern, globally oriented midseason event, with ratings and fan reception guiding whether the model sticks.