Jordan’s Furniture Bets on UConn Run, Promising Free Furniture if Both Teams Reach the Finals

Jordan’s Furniture ran a promo offering free furniture to customers who bought items Jan. 20–Mar. 1 if both UConn men’s and women’s teams reach the national championship games. After Sunday’s wins by the women over Notre Dame and the men over Duke, UConn is one win away from the finals, potentially triggering the payout for four customers. The retailer has insured the potential cost, a tactic it previously used in a 2007 World Series promotion that cost about $30 million and generated publicity and sales. The women’s team faces the winner of South Carolina vs. TCU and the men play Illinois next as the promotion nears its outcome.