Fanatics teams up with OBB to launch sports-focused media studio

Fanatics and OBB Media are launching Fanatics Studios, a joint-venture media and entertainment studio to create, produce and distribute films, documentaries, live events and digital series centered on sports and culture, with projects for ESPN, WWE and MLB and a flagship slate tied to the 2028 Los Angeles Olympics; led by OBB’s Michael Ratner, the venture is expected to generate nine-figure revenue in its first year as part of Fanatics’ broader sports platform expansion.