Conor McGregor Faces Backlash and Business Fallout After Verdict

Conor McGregor has been dropped by Proper No. 12 Irish Whiskey, a brand he co-founded, following a court ruling that found him liable for sexual assault. Proximo Spirits, the brand's owner, announced it will no longer use McGregor's name or likeness in marketing. This decision follows McGregor's sale of his majority stake in the company for $600 million in 2021. Other brands, including Musgrave and IO Interactive, are also distancing themselves from McGregor in light of the ruling. McGregor has expressed regret for his actions but maintains his innocence and plans to appeal.