"Big Media's Unified Sports Streaming Venture: Will It Succeed Against Tech Giants?"

ESPN, Fox Corp, and Warner Bros. Discovery are teaming up to launch a new sports streaming platform in the fall, aiming to capture younger audiences and reduce costs. The service will feature a new brand with an independent management team and will be available via a new app, with pricing to be announced later. Each company will own one-third of the joint venture, and the platform will bring together sports linear networks and Disney's ESPN+. Subscribers will also have the option to bundle the product with Disney+, Hulu, and Max.