Marines' Recruiting Surges Amidst Struggles for Other Services

The Marine Corps is experiencing a surge in recruiting while other branches of the military struggle to meet their goals. Marine leaders credit their success to selecting top-performing Marines for recruiting positions and increasing the number of recruiters. They also prioritize the return of recruiters to high schools, which was halted during the pandemic. The Marines expect to achieve their recruiting target of over 33,000 this year, while the Army, Navy, and Air Force anticipate falling short of their goals. The Marines' emphasis on quality over quantity and their unique approach to recruitment, including personal interactions and the allure of being a Marine, have contributed to their recruiting success.