2023 Gerber Baby: A Military Kid from Colorado

Madison Mendoza, a smiley baby from a proud military family, has been named the new Gerber Baby for 2023. Madison's parents emphasize her strong spirit and independence, as she overcame breathing difficulties shortly after birth. The Mendoza family, who are first-generation Americans with military backgrounds, are proud to have Madison represent military children. As the Gerber Baby, Madison receives various prizes and Gerber is making donations to charitable organizations. The annual Gerber Baby contest aims to celebrate diversity and inclusivity, with previous winners including children with Down syndrome and limb differences.