UK cinemas see soft uptake for Melania Trump documentary despite wide release

Amazon MGM’s authorized Melania Trump documentary opened in 100+ UK cinemas to soft pre-sales, with several venues reporting few tickets sold. Analysts hint at a four-walling strategy (cinemas paid a fixed fee) to justify the broad rollout amid modest prospects. The film carries a $40m rights deal and $35m in global marketing, and while it expands to 27 countries with a Washington premiere, UK box-office potential remains uncertain and per-screen averages could be very low despite the large advertising push.