Disney Offers Massive Discounts on Child Tickets and Park Deals to Boost Attendance

Disney is offering limited-time discounts on children's tickets at its domestic theme parks, including Disneyland and Disney World, in an effort to boost attendance amid a slowdown in the industry. The price cuts come as consumers face higher costs due to inflation, leading to lower attendance at Disney's U.S.-based parks as well as other major players like Universal, Six Flags, and Sea World. The company's parks division has remained a bright spot, with a 13% increase in revenue during the third quarter. Disney plans to invest around $60 billion in its parks division over the next 10 years, including projects such as redesigning Splash Mountain and expanding its cruise line.