McConaughey Trademarks Image and Voice to Guard Against AI Fakes

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Source: The Guardian
McConaughey Trademarks Image and Voice to Guard Against AI Fakes
Photo: The Guardian
TL;DR Summary

Oscar-winner Matthew McConaughey has eight USPTO trademark applications approved to protect his image and voice, including the catchphrase “All right, all right, all right,” in an effort to curb unauthorized AI use and ensure consent and attribution; he and his team are pursuing legal tools to deter misuse, and he has partnered with ElevenLabs for AI-generated voice work as an investor and collaborator.

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