Apple TV Rebrands, Dropping 'Plus' for a Fresh Identity

1 min read
Source: The Hollywood Reporter
TL;DR Summary

Apple has rebranded its streaming service from Apple TV+ to Apple TV, dropping the 'Plus' to create a new identity, despite the existing Apple TV device sharing the same name. This move may hint at future changes, such as introducing an ad-supported tier, but currently, Apple continues to prioritize its premium, ad-free service within its ecosystem.

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