"AI's Quest for Immortality: Exploring Love, Death, and the Eternal You"

The documentary "Eternal You" showcased at the 2024 Sundance Film Festival delves into the unsettling world of digital afterlife technology, featuring individuals using AI to communicate with deceased loved ones. The film explores the potential benefits and ethical concerns of this emerging industry, including the use of AI to recreate conversational patterns and the ownership of data. Interviews with tech founders and users shed light on the emotional impact and moral implications of these technologies, raising questions about the boundaries of grief and the responsibility of tech companies in managing digital avatars of the deceased.