TKO Group COO Discusses UFC Media Rights and Vince McMahon's Role

The UFC is preparing for a significant broadcast rights negotiation in 2025, with TKO Group Holdings open to various business models, though the pay-per-view model remains strong. TKO President Mark Shapiro emphasized flexibility in potential partnerships, noting the UFC's strong demographic appeal. While the current ESPN deal includes exclusive PPV rights, the UFC is open to exploring offers from other partners to maximize value. Shapiro highlighted the importance of adapting to changing media landscapes, including streaming and traditional broadcast options.