"Fanatics Fest: The Ultimate Comic-Con for Sports Fans"

Fanatics, led by CEO Michael Rubin, is planning to launch Fanatics Fest, a Comic-Con-like event for sports fans, featuring participation from sports legends and influencers. The event, scheduled for August in New York City, aims to engage both hardcore and casual sports fans with a 2,500-seat main stage and a 400,000-square-foot show floor. With a focus on sports culture, collecting, and various fan interests, the event will include booths and activations from major sports leagues, memorabilia companies, and more. General admission tickets will be $50, with various pricing options available. Fanatics plans to use the inaugural event to gauge fan interest and preferences, with potential for future international and collector-focused events.