Kate and William's Clever Rebranding Strategy for the Royal Family

Brand and Culture expert Nick Ede claims that Prince William and Kate Middleton are "rebranding" the Royal Family for the new era of social media and TikTok by adopting the media style of Harry and Meghan. The couple is seeking to show a "more human side" to the family by creating short films that are visually engaging and tell a story from a different angle. The release of the behind-the-scenes Coronation footage marks a "brief record" in history with "very genuine meaning" and highlights the family's commitment to the public.