"Evangelical Billionaire Family's Super Bowl Jesus Ads Make a Comeback"

The Hobby Lobby family, known for their conservative Christian beliefs, is behind the He Gets Us campaign, which will run ads promoting Jesus during the Super Bowl. The campaign aims to reshape public perception of Christians and emphasize loving others like Jesus did. The Green family, worth an estimated $15.2 billion, has long committed to operating their crafts store empire on "Biblical principles" and has been involved in legal battles related to religious beliefs. The campaign is now managed by a new nonprofit, Come Near, with ties to evangelical ministries and conservative Christian organizations.