SXSW 2026 Expands Showcasing Artist Roster to 300+ and Debuts New Conference Sessions

SXSW 2026 in Austin unveils over 300 Showcasing Artists for the festival’s 40th edition (March 12–18), with seven nights of performances across downtown venues, plus new Music Conference sessions and artist workshops. The lineup spans diverse acts from Deloyd Elze and DJ AG to Gogol Bordello and TTSSFU, along with Rolling Stone’s Future of Music showcase participants, and conference topics on equitable brand campaigns, personalized marketing rollout, and Africa-market partnerships.