Gene Simmons Reflects on KISS's Farewell Tour and the Future of the Brand

KISS bassist/vocalist Gene Simmons has clarified that the band's "End Of The Road" farewell tour marks the end of touring for the band, not the brand. He mentioned that KISS will continue through various avenues such as a museum, cruises, a movie, a cartoon show, and merchandise. Simmons also revealed plans for future KISS performances, including different traveling shows with local actors and musicians. The band's longtime manager, Doc McGhee, compared the KISS brand to the Marvel universe and expressed confidence that it will continue even after the current members retire. The farewell tour, which began in 2019 and was interrupted by the pandemic, is now scheduled to conclude in late 2023.