HYBE's Chairman Talks K-pop's Future, BTS, AI and More

Bang Si-hyuk, the founding chairman of HYBE, discusses the future of K-pop, his vision for global expansion, and the recent acquisition of Quality Control. Despite declining K-pop exports, Bang remains optimistic and plans to strengthen K-pop's future by acquiring foreign companies, consistently producing superstars, and expanding platforms to monetize fan-artist interaction. HYBE is also looking to acquire top labels in each genre, prioritize attractive intellectual property in the gaming business, and acquire hidden champions in technology for metaverse and platform businesses. Bang believes that HYBE can repeat its remarkable results with the help of talented artists and accumulated expertise in managing and producing acts that consist of multiple members.