Studio Ghibli Takes Unconventional Approach to Marketing Miyazaki's Final Film

Studio Ghibli and producer Toshio Suzuki announced that there will be no advertisements or trailers for Hayao Miyazaki’s “How Do You Live?” in Japan prior to its July 14 release. The distribution company sought to “do something different” with the rollout of “How Do You Live?” The Studio Ghibli highly anticipated new film is Miyazaki’s first directorial effort since 2013’s “The Wind Rises.” An international release date has not been set, though a fall rollout is expected for the film in the U.S.