Pixar's 'Elemental' Fails to Impress at Box Office.

Pixar's latest movie, Elemental, had a dismal domestic debut with a record-worst $29.6 million opening weekend, leaving the revered animation studio at a crossroads. Family films that aren't based on known IP are proving hard to eventize after consumers were trained during the pandemic to stream new Pixar films at home. The failure of Elemental raises questions about the future of original IP versus branded franchises at Pixar and Disney Animation Studios. However, the movie did earn an A CinemaScore and stellar exit scores on PostTrak, which could result in legs at the box office.