Travis Kelce Takes the Spotlight as Tommy Hilfiger’s Global Brand Ambassador and Capsule Designer

Travis Kelce has been named Tommy Hilfiger’s global brand ambassador and creative collaborator, starring in fall 2026 ad campaigns and co-designing a capsule collection that reimagines Hilfiger icons. The campaign will be shot in New York and continue into 2027, with an XS–XXL sportswear–leaning range and a blend of color-forward style with prep fashion, reflecting Hilfiger’s F.A.M.E.S. strategy and PVH’s broader brand-building efforts.