The Barbour: A quintessential British icon.

The Barbour jacket, a wax-coated, all-weather wardrobe staple, has become a symbol of Britishness, worn by the Royal Family and increasingly popular in the US. Originally designed for hunting and fishing, the jacket has evolved to become a fashion icon, worn by Sloane Rangers, festival-goers, and even streetwear enthusiasts. Barbour's recent collaborations with Supreme and Ganni have helped to modernize the brand, while its Wax for Life initiative promotes sustainability and longevity. The jacket's enduring appeal lies in its history, quality, and understated luxury.