Paloma Wool Embraces a Bold New Identity
TL;DR Summary
Paloma Wool, a fashion brand started online in 2014 by Paloma Lanna, has undergone a rebranding with a sleek new look, opening physical stores in Barcelona, London, and New York, moving away from its playful 'avant-basic' aesthetic to revitalize its image and appeal.
Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era The New York Times
Reading Insights
Total Reads
0
Unique Readers
2
Time Saved
1 min
vs 2 min read
Condensed
85%
288 → 43 words
Want the full story? Read the original article
Read on The New York Times