Moncler Turns Aspen Into a Runway of Excess

1 min read
Source: The New York Times
Moncler Turns Aspen Into a Runway of Excess
Photo: The New York Times
TL;DR Summary

Moncler transformed Aspen into a high-gloss experiential fashion spectacle, featuing a star-studded guest list, snowmobile transfers, and a laser-lit outdoor runway that underscored luxury branding over clothing, highlighting Aspen’s status as a premier luxury hub where experiences trump traditional runway shows.

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