Chanel Appoints Matthieu Blazy as New Creative Leader
TL;DR Summary
Chanel has appointed Matthieu Blazy as its new creative director, succeeding Virginie Viard. Blazy, known for revitalizing Bottega Veneta, will oversee Chanel's haute couture, ready-to-wear, and accessories collections. His appointment marks a significant shift for the iconic brand, as it seeks to continue its legacy while embracing modernity. Blazy's tenure is expected to begin in April 2025, with his first collection debuting in October. Chanel aims for a long-term collaboration with Blazy, hoping to build on its strong brand heritage.
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